Optimizing CRM Strategy through Propensity Marketing
Coop.dk Shopping’s collaboration with Tinyclues was nominated for a 2021 Danish Digital Award, highlighting “the most inspiring, efficient, and well-executed digital work that develops or supports a company’s business activities.”
Operated by Denmark’s largest consumer goods retailer, Coop.dk Shopping is an eCommerce store selling homewares, beauty supplies, toys, books, and more.
Operated by Denmark’s largest consumer goods retailer, Coop.dk Shopping is an eCommerce store selling homewares, beauty supplies, toys, books, and more.
+249K
USD Incremental Campaign Revenue
[With Tinyclues,] we have managed to build a completely new and more effective way to streamline our CRM efforts…. sell our products to the right customers…. [and] identify how we can effectively organize ourselves internally….”
Line Guldbæk
CRM Manager
Coop eCommerce
Marketing
Line Guldbæk
CRM Manager
Coop eCommerce
Marketing
Discover how Coop Denmark Uses Tinyclues to Improve its CRM Marketing
Identify purchase intent 
Increase message relevancy 
Win new customers 
Increase loyalty & repurchase 
Manage customer fatigue 
Identified product-specific purchase intent by incorporating both explicit and implicit data signals into its targeting 